About Me

I’m Musab Iqbal, Founder & Creative Director of DesignByMusab.

With over 8 years of experience, I specialize in creating premium, luxury packaging and cohesive brand identities for beauty, skincare, wellness, home fragrance, candles, beverages, and private-label products. My designs don’t just look beautiful, they sell. They create strong first impressions on crowded shelves, deliver memorable unboxing experiences, and help brands command premium prices.

My Journey

My design journey began at the University of Sargodha, where I built a strong foundation in visual communication and creative problem-solving.

Over the years, I’ve helped startups and established brands transform their product ideas into shelf-ready, market-winning packaging. Each project has taught me that great packaging is the silent salesman that turns browsers into buyers.

Today, I run DesignByMusab with one clear mission: to help brands stand out in competitive markets through thoughtful, production-ready design that balances luxury aesthetics with practical functionality.

Our Design Philosophy

We believe packaging is more than protection it’s your product’s first impression and most powerful marketing tool.

My approach focuses on:

• Shelf impact — Designs that stop customers in their tracks

• Brand storytelling — Every curve, color, and detail communicates your values

• Unboxing delight — Creating moments customers love to share

• Production reality — Beautiful designs that are easy and cost-effective to manufacture

• Sustainability — Luxury that respects the planet (recyclable, reduced-plastic, and eco-friendly options)

We don’t just design pretty boxes. I create packaging systems that elevate perceived value, build instant brand recognition, and drive real sales.

What We Specialize In

• Premium & Luxury Packaging (rigid boxes, flexible pouches, bottles, tubes, labels)

• Full Brand Identity Systems (logos, typography, color palettes, guidelines)

• 3D Mockups & Structural Dielines for accurate pre-production visualization

• Private Label & Gift Collections

• Sustainable & Eco-Luxury Solutions

• Beauty, Skincare, Candles, Fragrance, Beverages & Wellness Products

Tools & Skills: Adobe Illustrator, Photoshop, Dimension, Blender (for 3D), and structural packaging software with AI.

Why Work With Us

• End-to-end support — From concept and strategy to production-ready files and vendor coordination

• Fast & clear communication

• Client-focused process — Multiple revision rounds until the design perfectly matches your vision

• Proven track record — Happy clients across the world and international markets (view testimonials)

• Affordable luxury — Premium results without premium agency prices

Whether you’re launching a new product line or refreshing an existing brand, I’ll work closely with you to deliver designs that make your products irresistible.