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ABOUT THE STUDIO
Specialists, by choice and by cost.
DesignByMusab was founded by Musab Iqbal after eight years running packaging artwork for contract manufacturers across Europe the unglamorous side of the industry, where a 0.5mm error costs a full print run.
That experience decided the studio’s shape. We take on supplement, wellness and nutraceutical brands only. Roughly 250 of them so far, across the US, UK, EU, UAE, Canada and Australia.
Musab Iqbal
Founder & Creative Director
8+
Years in the category
250+
Brands designed for
Why specialisation beats a generalist agency here.
Compliance is design work
Supplement facts panels, allergen statements and market-specific claim rules are layout constraints. A generalist treats them as legal text dropped in at the end; we design the panel first.
The category has its own visual traps
Leaf marks, clinical blues, gradient burst badges. We know exactly which conventions signal cheap in this aisle, because we have watched buyers reject them.
We speak converter
Flute direction, spot varnish registration, shrink-sleeve distortion. Files leave here in your manufacturer’s language, which is where most projects quietly lose six weeks.