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PROCESS
Designed for the press, not just the deck.
Most supplement brands do not lose money on the concept. They lose it on the fifth revision of a file the printer rejected. Our process is built backwards from that moment.
01
Discovery & Audit
We photograph your product beside its real competitive set, pull your existing print files apart, and interview whoever manages your converter relationship. Nothing is designed in this stage.
Deliverables: Audit document, competitive shelf map, file risk register
02
Strategy & Concept
One direction, argued in writing before it is drawn. We define the shelf argument, the price signal and the typographic voice, then present a single concept applied to your hero SKU.
Deliverables: Positioning note, one concept, hero SKU application
03
Structural & Dieline Design
Structure is drawn against your converter’s tooling — flute direction, glue tabs, closure tolerance, label wrap. We prototype in board before anything is committed to artwork.
Deliverables: Dielines (AI), physical prototypes, substrate spec
04
3D Visualisation
Photoreal renders of the full range for retail buyer decks, marketplace listings and internal sign-off so decisions are made on how it will look, not how it reads on a flat.
Deliverables: Render set, range block visuals, unboxing sequence
05
Production-Ready Handoff
Separations, spot channels, varnish and foil layers, bleeds and barcodes checked at the printer’s specification. We stay on the line through proofing and press check.
Deliverables: Print-ready artwork, packaged fonts and links, proof sign-off
A dieline that fits the tooling is worth more than a concept that wins an award. We do both, in that order.
Studio principle, 004